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Along with understanding the supply chain and manufacturing process, customers are also interested in the story behind their favorite products and services. That’s where online storytelling comes in, which can include photos, videos, and other personal accounts. Try making a video of how one of your best-selling products is made, or post a photo timeline of how an item comes together, from the drawing board to the shelf. When customers understand the work that goes into what they’re buying, they’ll better understand the value (and price).