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Twitter is effective as both a B2B and a B2C platform and a great way to share content. According to Social Media Examiner, by getting active on this platform, you can reach a much larger audience and generate leads. Entetaining and useful posts stand a very good chance of being tweeted and retweeted, extending your reach in the process.

After opening an account on Twitter, upload an avatar and you’re ready to start. You can hire a designer inexpensively on Fiverr to make a simple background that matches your other social media graphics.

Twitter works well for a wide range of posts. What sets these apart is the fact that you are limited to 140 characters. With experience, you’ll develop skill with the concise art of a tweet.

Good posts are discounts or promo codes just for your followers. Conduct contests to keep people interests. For example, tweet trivia questions. The first person to answer correctly gets a prize.

Get up to speed on how to include graphics, photos and videos in your tweets. This will keep interest high.

Use Twitter as a way for your customers to keep in touch with your customer service department. Tweet information of interest to influencers in your industry. This is a good way to network.

Consistency with tweets is essential on Twitter. It may take months to get a substantial following, but it will grow if you keep it short and engaging.